Last winter, we were invited to a friend’s home for an evening of music with Jenna Mammina and Rolf Sturm.
I was spellbound. Jenna’s captivating delivery of her songs and Rolf’s accomplished accompaniment were especially compelling to listen to in that intimate setting. On the drive home I felt buoyant and reflective. And I started to put two and two together. I was reminded of the many years I’d spent in the Bay Area on the board of directors for the Steinway Society – a charity that several times a month would bring some of the world’s best pianists to play in large concert halls and small intimate home concerts like this one. Half our proceeds went to buying musical instruments for local high schools, the other half for more professional instruction for those 10-15 year olds whose budding musical genius had eclipsed their neighborhood piano teacher. I thought of my pro musical friends, connections I’ve developed over a lifetime of immersion in both the art and the business side of the musical world. I reflected on our little town of Paradise, which is some kind of magical vortex for amazing musical talent. So many artists that the world should know more about… that with a little help, could go to the next level. And I imagined a TV series that will highlight these hidden gems who are, right now, some of the world’s best players... And then inspiration came: We’ll call it “Plugged in and Turned On in Paradise.” --Clay
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Clay Reid, Executive ProducerI'm passionate about introducing new audiences to great talent. Archives
February 2023
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